Our Story

Embracing Identity. Made With Attitude.

Embracing Identity is founded and created by a woman for women who are unapologetically themselves, and for the days when we need a little reminder of exactly who we are.

We believe what you wear can change how you feel. That’s why our pieces are designed to be more than just clothing. We combine comfort, style and empowering affirmations to create pieces that feel good, look good and speak positively back to you.

Because sometimes the words you need to hear most should be right there with you.

Our Goal

Our goal is simple: to make women feel confident, empowered and comfortable in their own identity.

We want to create a community where women celebrate what makes them different rather than feeling pressured to fit in.

Whether you’re a Boss Bitch, Princess, Posh, Dreamer or a little bit of everything depending on the day, own it.

There is no right way to be you.

Our Purpose

Embracing Identity was born from the idea that fashion can carry a message.

Our signature affirmation details are deliberately placed on our clothing as little reminders you can take everywhere:

You are enough. You are capable. You are worthy. You can do hard things.

The world gives women enough reasons to question themselves. We wanted to create something that does the opposite.

Something positive. Something comfortable. Something with attitude.

This isn’t about becoming somebody else.

It’s about embracing who you already are.

EMBRACING IDENTITY
Positive vibes. Powerful women. Made with attitude.