Banner image
Banner image

  • AFFIRMATIONS YOU WEAR

    Every set carries a message to remind you who you are

  • MATCHING SETS

    Crew neck and joggers, made to be lived in

  • UK DELIVERY

    Packed with care and sent straight to your door

  • HERE FOR YOU

    Questions? We’d love to hear from you
SHOP BY MOOD

Which one are you today?

Two sets in now, two on the way. An affirmation on every sleeve.
BOSSBITCH
BOSSBITCH
Confidence looks good on you
BOSSBITCH sleeve embroidery: She believed she could, and she did
BOSSBITCH, ON THE SLEEVE
She believed she could, and she did.
PRINCESS
PRINCESS
Soft, feminine, effortlessly comfortable
PRINCESS sleeve embroidery: Don’t let anyone dull your sparkle
PRINCESS, ON THE SLEEVE
Don’t let anyone dull your sparkle.
DREAMER matching set, coming soon
DREAMER, COMING SOON
Baby blue. Join the list to hear first.
POSH matching set, coming soon
POSH, COMING SOON
Soft mauve. Too posh to push.

New In

The latest affirmations to wear.

PRINCESS matching set worn on a cream sofa

OUR STORY

Made with attitude.

Embracing Identity started with one idea: the words you wear should build you up. Every crew neck and jogger set carries an affirmation, stitched on the chest or tucked on a sleeve, so that on the days you need reminding, it’s already there.

Soft fabrics, matching sets, and a message for every mood. Because confidence looks good on you.

Read our story
DREAMER matching set, coming soon

COMING SOON

Meet DREAMER.

Next in the collection: a baby blue matching set for the days you’re chasing something bigger. Same soft fabric, same attitude, brand new affirmation.

Join the list below and be the first to hear when it drops.

Get notified
POSH matching set, coming soon

COMING SOON

Too posh to push.

Meet POSH. A dusky mauve matching set for the days you’d rather be admired than bothered. Elevated, effortless and a little bit extra.

Join the list below to hear first.

Get notified